Lute Diamonds

Our Shop:
25 Villiers Street
Support Hotline:
+27 72 252 9457
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About Us

Our Story

We welcome you to our brand new website. Owing to capturing quality in our workmanship and with the rapport garnered to date, we trust this platform will serve as a mutually.

Become a frequent visitor and try our wide range of products and services.

Lute Diamonds (Pty) Ltd was established in 2006 but like precious diamonds, the sparkle in our companys prospects is ageless. The immediate impact on the local, national and international business scene glitters with the enlistment of clients.

High quality guarantee is carved from Kimberley’s gem story which is as enthralling as the beauty that comes from Marilyn Monroe: “Diamonds Are A Girl’s Best Friend”.

Our Founder Itumeleng Lute is from a Diamond City and strives to gift to the world with a variety of services and custom made diamond jewellery and diamonds.

We trade locally and internationally, thus acquiring the requisite experience to brighten your life. Our diamonds and tanzanite adorn our jewellery and the wide range of our services.

Our Products

It will always be an absolute pleasure to guide you and ensure that your ultimate purchase will etch itself as that special possession that will brighten your life. And when purchasing a gift for your loved one, if it is jewellery, make it extra special with a Diamond in your preferred shape from Kimberley’s Mother Nature. The glamour of our majestic Tanzanite which matches the surroundings of Mount Kilimanjaro that have birthed it; bears the truest glitter. Africa’s gems illuminate, Africa’s jewellery ululates.


Lute Diamonds believes in partnerships drawn from all sectors of society and aimed at harnessing a paradigm shift within the jewellery and diamond cutting industries. Our own growth also depends upon the associates to be drawn in catapulting our entity into dithering heights. We yearn for our growth and that of others. Visit this segment and see what we are all about

Our Vision

Our vision and posture is to develop into a fully-fledged global entity. In achieving our endeavour, we are wholeheartedly seeking local or international investors to aid our international foothold.

Our Team

Visit our shop to see amazing creations from our designers

Mr Itumeleng Lute


Celestia Nkosi

Marketing Officer

Daniel Legobane

Jeweller & Business Associate

Abbey Gene April

Master Diamond Cutter & Polisher